EMBRACING FREEDOM FORM AND EXPRESSION

INNER STRENGTH.
OUTER SUPPORT.®

WE ARE EFFAE

OUR MISSION

EFFAE – Embracing Freedom, Form and Expression®


It’s more than a name — it’s what we stand for.

At EFFAE, we believe true strength lies in embracing every part of who you are.
Our mission is to empower you to express your unique identity through clothing that
embodies Inner Strength. Outer Support.®

OUR STORY

Launching in 2025 with a women’s line, EFFAE will soon expand to
include menswear, unisex styles, and more—creating something for everyone.
Designed in Perth and crafted with premium-quality fabrics in Vietnam,
our collections bring together function, durability, and style to support you
wherever life takes you. Whether you’re walking in the park, working out,
relaxing at home, or on the go, EFFAE is here to help you
feel and look your best—every day, everywhere.

OUR IMPACT

To reduce our environmental impact, all our packaging is 100% compostable.
It’s made from 70-80% PBAT (a fully compostable material) and 20-30% PLA
(which is basically cornstarch).

In a commercial composting facility, our packaging will break down in 90 days.
At home, if composted properly, it may take up to 120 days.

EFFAE BEYOND BORDERS

Our Inner Strength. Outer Support.® mission goes beyond clothing. In Vietnam, where our designs take shape, we partner with Blue Dragon Children’s Foundation to rescue and support children facing trafficking, homelessness, and crisis.

With 5% of every sale funding everything from warm meals to full rescues, your choice to shop with us creates real, lasting change. What you wear matters.

Learn more about the difference we make here.

QUALITY IS OUR PRIORITY

High-Quality Materials

Crafted with precision and excellence, our activewear is meticulously engineered using premium materials to ensure unmatched comfort and durability.

Laconic Design

Simplicity refined. Our activewear embodies the essence of minimalistic design, delivering effortless style that speaks volumes.

Various Sizes

Designed for every body and anyone, our activewear embraces diversity with a wide range of sizes and shapes, celebrating the beauty of individuality.

OUR CUSTOMER'S REVIEW

My genuine reaction to each piece was simply ‘WOW’. The activewear is premium quality and I can't get over how smooth and sleek all the leggings are!! EFFAE is definitely giving comfort and style PLUS the colours are gorgeous. The Everyday Everywhere Leggings are my favourite.

Natasha N.

Purchase item: EVERYDAY EVERYWHERE LEGGINGS

OUR CUSTOMER REVIEW'S

What surprised me most when wearing EFFAE was how incredibly buttery soft and high quality all the pieces are - nothing I’ve felt before from other gym/activewear. I also love how the pieces themselves blend seamlessly into everyday wear and can all be individually styled. Girlies do yourself a favour and get ‘The Everyday Everywhere Flares’.

Mei T.

Purchase item: EVERYDAY EVERYWHERE FLARED LEGGINGS

OUR CUSTOMER REVIEW'S

Absolutely obsessed! The range of colours is everything, perfect for mixing and matching. It fits amazingly. So comfy and flattering, perfect for a workout or just chill days. My absolute favourites have to be the scrunch shorts and everyday tee.

Saron F.

Purchase item: SCULPT AND SUPPORT SHORTS

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