About Us

EMBRACING FREEDOM FORM
AND EXPRESSION.®

INNER STRENGTH.
OUTER SUPPORT.®

WE ARE EFFAE

OUR MISSION

EFFAE – Embracing Freedom, Form and Expression®

More than a name, EFFAE represents self expression, inner strength, and the power to stand for something meaningful.

We believe true strength comes from embracing every part of who you are. Our mission is to empower individuality through clothing that supports you physically and emotionally, while encouraging awareness, conversation, and connection.

Inner Strength. Outer Support.®

OUR STORY

Founded in Perth, Australia and launching in 2025 with a women’s collection, EFFAE is built for movement, confidence, and everyday life. Our vision extends beyond activewear, with future expansions into menswear, unisex styles, and more, designed to support a diverse and inclusive community.

Our pieces are thoughtfully designed to balance function, comfort, and style, supporting you whether you are training, unwinding, moving through your day, or simply being yourself. Wherever life takes you, EFFAE is made to move with you.

CONSCIOUS PACKAGING

We are committed to making thoughtful choices wherever possible. All of our packaging and postage labels are 100% compostable and made from plant based, biodegradable materials.

In a commercial composting facility, our packaging breaks down in approximately 90 days. When composted correctly at home, it may take up to 120 days. These choices help reduce waste and support a more conscious approach beyond the product itself.

OUR IMPACT

Our Inner Strength. Outer Support.® mission goes beyond clothing.

We proudly partner with Blue Dragon Children’s Foundation, an Australian-registered charity supporting frontline work to rescue and protect children affected by trafficking, homelessness, and crisis. While Blue Dragon’s core operations are based in Vietnam, their rescue efforts also extend across Southeast Asia.

Many people tell us they were unaware that child trafficking was still happening today until they discovered EFFAE. That awareness matters.

With 5% of every purchase supporting Blue Dragon’s life-changing work, every EFFAE piece becomes part of a wider conversation, one that helps protect vulnerable children and build a community of informed supporters.

What you wear matters.

Wear EFFAE. Stand for something.

Learn more about the difference we make here.

QUALITY IS OUR PRIORITY

Premium Materials

Every EFFAE piece is thoughtfully made using high quality materials selected for comfort, durability, and performance. Our activewear is designed to support movement and everyday wear without compromising on feel or finish.

Considered Design

Simplicity is intentional. Our designs focus on clean lines, balanced silhouettes, and timeless style, creating pieces that feel effortless, wearable, and made to last beyond trends.

Inclusive Sizing

EFFAE is designed for real bodies and real life. Our range embraces diversity with inclusive sizing and shapes, celebrating individuality and ensuring everyone feels supported and confident.

OUR CUSTOMER'S REVIEW

My genuine reaction to each piece was simply ‘WOW’. The activewear is premium quality and I can't get over how smooth and sleek all the leggings are!! EFFAE is definitely giving comfort and style PLUS the colours are gorgeous. The Everyday Everywhere Leggings are my favourite.

Natasha N.

Purchase item: EVERYDAY EVERYWHERE LEGGINGS

OUR CUSTOMER REVIEW'S

What surprised me most when wearing EFFAE was how incredibly buttery soft and high quality all the pieces are - nothing I’ve felt before from other gym/activewear. I also love how the pieces themselves blend seamlessly into everyday wear and can all be individually styled. Girlies do yourself a favour and get ‘The Everyday Everywhere Flares’.

Mei T.

Purchase item: EVERYDAY EVERYWHERE FLARED LEGGINGS

OUR CUSTOMER REVIEW'S

Absolutely obsessed! The range of colours is everything, perfect for mixing and matching. It fits amazingly. So comfy and flattering, perfect for a workout or just chill days. My absolute favourites have to be the scrunch shorts and everyday tee.

Saron F.

Purchase item: SCULPT AND SUPPORT SHORTS