EMBRACING FREEDOM, FORM AND EXPRESSION.®
INNER STRENGTH. OUTER SUPPORT.®
OUR MISSION
EFFAE stands for Embracing Freedom, Form and Expression®.
We believe strength is personal. It can be physical, emotional, quiet or bold.
Our mission is to create clothing that supports women through movement and everyday life, while building a brand that stands for confidence, individuality and meaningful impact.
Inner Strength. Outer Support.®
WHY EFFAE EXISTS
EFFAE started during my pregnancy.
As my body changed, I found myself wanting clothing that could change with me. I wanted pieces that were soft, comfortable and had enough stretch to move with my body, but still made me feel good when I put them on.
More than anything, I wanted something I could wear all day. I didn’t want activewear that only made sense for a workout. I wanted pieces I could put on in the morning and keep wearing through appointments, coffee runs, errands, travel and everything else the day brought.
That idea became the foundation of Everyday Everywhere.
But creating EFFAE was never only about clothing for me.
Blue Dragon Children’s Foundation
had already been a cause very close to my heart. When we began building EFFAE, I kept thinking about how we could create something that not only had a place in women’s everyday lives, but could also make a meaningful difference in the lives of others.
Before EFFAE even launched, we formed our partnership with Blue Dragon and committed 5% of every purchase to supporting their work rescuing children and young people from trafficking and exploitation, protecting them from further harm, and supporting them as they recover and rebuild their lives.
Those two ideas are still at the heart of EFFAE today. Creating clothing women can genuinely live in every day, while using what we build to create an impact beyond what we wear.
Inner Strength. Outer Support.®
CONSCIOUS PACKAGING
We believe thoughtful choices should extend beyond the product itself.
Our packaging and postage labels are made from plant based, biodegradable materials and are 100% compostable.
In commercial composting conditions, our packaging can break down in approximately 90 days. At home, this may take up to 120 days.
It is one of the ways we are working to reduce waste and make more considered choices across EFFAE.
OUR IMPACT
5% of every purchase supports
Blue Dragon Children’s Foundation
Through our partnership, every EFFAE purchase helps support Blue Dragon’s work rescuing children and young people from trafficking and exploitation, protecting them from further harm, and supporting them after rescue as they recover and rebuild their lives.
For us, impact is not separate from the brand. It is part of why EFFAE exists.
